The importance of headshot and why hire a professional photographer

October 10, 2018  •  3 Comments

You have only one chance for first impression. In person you can use your language and smiles to improve the first sight effect but in the online world you have only one single option - your profile headshot.

Would you be careful about any spelling or grammar mistakes in your cover letter? To portray the right image of you as a person, you need to carefully thought out your profile portrait too. It is vital in the world of business and professional networks. 

There are only 2 reasons people may look into your profile. If they are interested in the company/service, you represent or second is your photo.  And they will come to all sort of conclusions about you within the first seconds of seeing your picture. You don’t get a second chance to make a first impression so make sure your one-shot counts! 

Professional PortraitProfessional PortraitProfessional Portrait

Right, you got the message. But why hire a professional photographer and not really get your friend to do so for free. You are frankly your own brand and your portrait is your logo. You put enormous efforts creating this brand and evoking trust in your clients and partners. You don't do this with a selfie or a chef friend taking a photo of you with his camera. You had an injury and you need a physiotherapy to get back on your feet. Would you look out for a therapist or call your friend who is attending the gym every day? You are buying a home. Would you hire a surveyor or ask your teacher friend who happen to have a house for advice?

The reason to hire a professional photographer (like me) is ever so simple. We know our lighting, posing, composition, editing and so on to create the best image of you. Professionals seek other professionals because they are good at it and know all aspects of their job. And because as The LAB guys say: “A portrait is shaped more by the person behind the camera than by what is in front of it”. And you want this shaped perfectly.  So, don't underestimate the impact of your headshot photo and cut yourself short.

Man Headshot portraitMan Headshot portraitMan Headshot portrait

LinkedIn's own research found that having a profile picture makes your profile 18 times more likely to be viewed by other professionals. So, what do you do apart from hiring a photographer? The important things to bear in mind when you plan your professional portraits photo session:

* SIMPLE - Less is more. Keep everything simple unless you are an artist and need a specific character portrait

* BACKGROUND - clean and non-distractive. You need the focus on yourself

* SLEEP - get a good sleep the night before your session 

* HAIR - get a haircut or style it to represent your best. Don't overdo with fancy hairdos. 

* OUTFIT - consider the industry you are representing, choose flattering clothing and If you are comfortable to go to an interview in this attire than go for it. 

* PERSONALITY - smile is fantastic but if you can't do this make yourself look approachable and friendly

* MAKE UP - book an artist to do a professional make up. They can accentuate your best features and hide flaws. (I work with a specialist too)

* DISCUSS with your photographer all details and what message would you like to convey with your portrait.

 

There are over 500 million users on LinkedIn alone. People are making deals and get hired through the network and it all begins with your own picture that creates great first impression and paves the path to achieve your goals.

I’ve had the opportunity and pleasure to work with fabulous people trusting me to deliver their best virtual self. Get in touch now to book yours and shine bright.

To book you headshot session contact me here

 

 


 


Comments

Daniella Petkoff Photography
You can never go wrong with a fresh head shot. It also keeps your clients engaged and interested. It shows your respect to your audience/clients and refreshing now and than is fantastic chance to get them involved in your business by simply commenting on your new hair cut for example.
Often underestimated importance of a good marketing tool too
Lloyd Bronson(non-registered)
Admittedly, I had not considered how important a headshot was in drawing in customers to services or products, as it is the first impression one receives from your company. I think that I will look into getting new headshots taken in the future. I'm attending a trade show for my restaurant business and want to increase sales as much as possible.
Angel Bogart(non-registered)
Thank's for the heads up that getting your headshot professionally done could increase the likelihood that your LinkedIn profile picture would be noticed by other professionals. This is just what my dad should remember to do this week, so he could start getting inquiries about the art consultancy firm he's planning on putting up as soon as he gathers enough network of collectors and artists. He'd sure look for interesting in an artistically done photo that is not too casual and yet not too formal for that perfect art connoisseur headshot.
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